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ZBrush was used to create a realistic ‘beaver’ in the car tire ‘Carma’ commercial featured at this year’s Superbowl.
“That process began with modeling of the beaver in ZBrush and Maya, with Maya also used for rigging and animation. Part of the animation challenge of the salute and fist- pump shots, was to maintain the high level of realism. It was a major challenge to make this little guy salute and make it feel natural” -Method visual effects producer Mike Wigart