Archive for the 'Advertising' Category

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ZBrush Industry Spotlight: Akama Studios

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Making it a “clayful” Christmas across the pond, the Akama Studios team took to the task of bringing these holiday characters to life.

VFX supervisor Vang Cki commented, “we did not have designs for the characters. We used pictures of real toys as references and, thanks to ZBrush’s modeling tools, we were able to quickly have various proposals for each character and respond promptly to requests of the director.”

Watch as these characters come to life by visiting 3D World Magazine online.

Quench Your Design Thirst with ZBrush

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Providing a cool break with his water world designs, ZBrush artist waynedfx, shows that everyone’s favorite 3D sculpting software sure can make it rain. See the breakdown, and the process by which ZBrush was used to create this inspiring advertising campaign for the South African market at ZBrushCentral.

Something tells us things just got a lot cooler on the African continent.

ZBrush Interview: Framestore, London on Coca-Cola “Siege”

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Most of the time when watching TV we tend to tune out during the commercials or even go do something else around the house until the program returns. Not so with the Super Bowl! This annual event charges the highest prices on U.S. TV for commercial slots and so advertisers always try to come up with something really special to grab audience attention and make that investment pay off. The result is that some people watch the Super Bowl for the commercials rather than the game!

One of this year’s stand-out entries came from Coca-Cola in the form of an epic animated fantasy battle — with an unexpected conclusion. This highly memorable commercial was created in CG by Framestore under the production of Nexus. While it may have taken some a while to actually make this interview happen, we’re sure you’ll agree it was wroth the wait! The artists at Framestore really went all out, providing us with an unprecedented number of turntables for your viewing pleasure and even a behind the scenes “making of” movie!

Read the interview HERE.

Join in the conversation on the ZBC thread at ZBrushCentral.

Be sure to also check out our many past interviews, which can be found in the ZBrush Artist Interviews forum and the User Stories page at the Pixologic website.

The Mill London’s Volkswagon “Black Beetle” spot

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Step behind the scenes to see how The Mill visual effects studio used ZBrush to create the CG beetle featured in the recent commercial for VW’s 21st Century Beetle (premiered during Super Bowl 2011.)

”As for the insects, The Mill created eight main bugs, and in the case of the mantis and ants, tweaked the subsequently replicated models for variation. All the base models were generated using Autodesk’s Softimage and then refined using the sculpting tools in Pixologic’s ZBrush.” - From CGW P27 March 2011 issueread more


See the video on YouTube

ZBrush makes giant Popcorn

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The 2011 trailer for The FMX 2011 conference in Stuttgart Germany features giant popcorn modeled in ZBrush. ‘A Maize’ was created by students of the Institute of Animation, Effects and Digital Postproduction.

“The biggest difficulty we prepared was the combination of displacement and subsurface scattering in mental ray. The computers required a lot of computing power and memory to perform these tests. We decided to use Pixologic ZBrush in the popcorn model – created according to the specific needs.” – Falko Paeper

See the video at www.fmx.de

Read about how it was made at Digital Media World

Featured ZBC Thread: Lala

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ZBC member Lala is featured in this week’s Top Row with an excellent example of ZBrush sculpting and ZBrush used in advertising. Check out how ZSpheres And ZSketch were used to create dynamic liquid forms for this Lacta chocolate ad. Simply delicious!

View Lala’s thread at ZBrushCentral

View this and other work created by Platinum FMD

MPC uses ZBrush in Pepsi Ad

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MPC uses ZBrush in Pepsi’s “Times Square” Commercial. In this B movie inspired kung fu fight for a can of Pepsi, a few dinosaurs show up to get in the action.

See the full commercial HERE

ZBrush in High Fashion!

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Designer Marc Bouwer ditched the runway years ago in favor of a digital version, but at this years Fashion Week he’s taking it one step further and going 3D. After shooting the model in front of a green screen, the animators come in and add their magic. Check out 0:56 into the interview, that’s when they show ZBrush.

View the interview on CBS News.

MPC uses ZBrush to create Cadbury’s award-winning commercial

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Cadbury launches its Spots vs Stripes networking campaign with a creative and well-crafted animated promo by MPC (The Moving Picture Company). This unique animation was entirely painted in ZBrush, bringing to life fantastical creatures and stunning seascapes. Congratulations to MPC for winning the Outstanding Animated Commercial award at the 9th Annual VES Awards this month!

See the video at www.moving-picture.com.
Watch the making of Spots vs Stripes on YouTube.

ZBrush and Subaru

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Storm Studios recently did some environment work for a Subaru commercial. Check out the thread on ZBC to see a few of the sculpts and visit their website to see the final commercial. Poster Ardox may have said it best when he wrote “nowadays it’s getting harder to discover what is real and not.” We agree, Ardox.

View the ZBrushCentral post.
View the commercial.






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