ZBrush in the advertising Industry "Creativity from another dimension is at your fingertips!"

To break into the advertising market, you need to be able to do more than simply draw from reality. You need to be able to make the unreal feel real. ZBrush makes it possible for you take whatever concept your client might have in mind and perfectly realize it to produce impactful visuals and videos.


Creativity at Its Peak "ZBrush is creativity on steroids and the perfect tool to create the next great advertising campaign that everyone will be talking about!"
Create a 3D Prototype Create a 3D Prototype

Advertising is a fast paced industry and to be successful you need to be able to quickly brainstorm and iterate. ZBrush gives you the ability to quickly create a 3D prototype, along with the flexibility to rapidly apply changes. In fact, ZBrush is so fast that you can even make many changes while in a meeting with your client! As you sketch in 3D your project can come to life in the client's mind and be signed off on before proceeding into production.

Freedom of Art Direction Freedom of Art Direction

As the world of advertising is boundless, ZBrush offers you the tools to create limitless universes: cartoon characters, fantastic creatures, hyper-realistic characters and objects -- all ready to populate images or videos. ZBrush excels no matter what direction you choose to go in. It can create clean and sharp surfaces in a cartoon style, yet is equally comfortable creating ultra-rich models for hyper-realistically detailed creatures or characters.

Seamless Integration with Photoshop and More Seamless Integration with Photoshop and More

You have all the necessary tools to easily output models and illustration elements for use in your favorite compositing software such as Adobe Photoshop. ZBrush exports alpha channels along with render passes for shadows, ambient occlusion and more. Or you can use ZAppLink to seamlessly blur the lines between ZBrush and any PSD-capable image editor. GoZ makes it effortless to export your creations to any of the most popular animation packages, complete with maps already applied.

Tech Corner
Reusable Content Reusable Content

With the help of the IMM and Tri Part brushes, you can create once and use forever. Build up a library of pre-made elements, ready to quickly block in your concepts during pre-production or even to incorporate into your production designs. For example, with just a few clicks you can add fully 3D zippers to your model without the need to create them from scratch. You also have access to the amazing ZBrush community, which has provided a remarkable library of these brushes, ready for download from our Download Center or from the ZBC user forum.

Versatility of 3D Sculpting and Painting Versatility of 3D Sculpting and Painting

Once your concept is a go and you're ready to enter production, ZBrush will prove its power and versatility yet again. You can sculpt and paint without technical constraints, bringing your ideas to life in a way that is far faster and more intuitive than most other modeling software. The diversity of the ZBrush toolset also results in there are almost always being multiple ways to reach the desired result. This means that there are solutions to every problem and no limits to what you can create.

Pipeline Ready! Pipeline Ready!

ZBrush also integrates seamlessly into your production pipeline, communicate with big name 3D software as well as 2D compositing software via GoZ or ZAppLink. You can complete your image or movie shot with full control extending to the tiniest pixel!

ZBrush BPR Rendering ZBrush BPR Rendering

However, you also don't need to rely on other programs. With ZBrush's powerful BPR renderer you have the ability to make your final renders directly within ZBrush. BPR is a unique rendering engine capable of processing millions of polygons quickly and easily, then supplementing the results with real-time post production effects. Apply a wide variety of filters such as posterization, contrast, depth of field, contour or mask- driven sharpness and many more. BPR can also output multiple render passes if you prefer to composite your images manually.


ZBrush in the education industry
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