ZBrush Interview: Framestore, London on Coca-Cola “Siege”

Most of the time when watching TV we tend to tune out during the commercials or even go do something else around the house until the program returns. Not so with the Super Bowl! This annual event charges the highest prices on U.S. TV for commercial slots and so advertisers always try to come up with something really special to grab audience attention and make that investment pay off. The result is that some people watch the Super Bowl for the commercials rather than the game!

One of this year’s stand-out entries came from Coca-Cola in the form of an epic animated fantasy battle — with an unexpected conclusion. This highly memorable commercial was created in CG by Framestore under the production of Nexus. While it may have taken some a while to actually make this interview happen, we’re sure you’ll agree it was wroth the wait! The artists at Framestore really went all out, providing us with an unprecedented number of turntables for your viewing pleasure and even a behind the scenes “making of” movie!

Read the interview HERE.

Join in the conversation on the ZBC thread at ZBrushCentral.

Be sure to also check out our many past interviews, which can be found in the ZBrush Artist Interviews forum and the User Stories page at the Pixologic website.

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